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💌 Klaviyo & email marketingYour list is a money printer. Switch it on.
You paid to acquire every subscriber. Flows, segments and healthy deliverability turn that list into revenue every day. Size the opportunity with your own numbers.
working calculators on this page
on the Klaviyo roadmap
How I approach Klaviyo
Core flows
Welcome, abandoned cart, browse abandonment, post-purchase and win-back.
Segmentation
Send to engaged segments instead of blasting the whole list.
Deliverability
SPF, DKIM, DMARC and spam-rate hygiene so you land in the inbox.
Revenue reporting
Revenue per recipient and email share of revenue over open rates.
Klaviyo & email marketing calculators
Each one shows its formula, and the results update as you type. The default numbers are only examples, so replace them with your own.
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Questions, answered
How do I calculate revenue per recipient (RPR)?
RPR = attributed revenue ÷ delivered recipients. $1,800 from 15,000 delivered emails is $0.12 per recipient.
What spam complaint rate is safe?
Google recommends staying below 0.1% and never reaching 0.3%. The spam rate calculator checks your send against both lines.
How much is an email subscriber worth?
Multiply email-driven orders per subscriber per year by AOV, margin and years on your list. That profit LTV is the most you should pay to acquire a subscriber.
Do discounts in emails hurt profit?
Often. A 15% discount on a $50 product with $20 cost cuts profit per order from $30 to $22.50, so you need 33% more orders to earn the same.
Want me to look at your numbers?
Calculators show the maths. A session turns it into a plan for your business.