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📣 Facebook & Instagram AdsMeta Ads that pay for themselves.
Most Meta accounts don't need more creative first. They need a profit line. Set your break-even ROAS, plan the budget, then scale what clears the line. Every calculator below runs on your own numbers.
working calculators on this page
on the Facebook roadmap
How I approach Facebook
Break-even first
Find the ROAS and CPA your margins can afford before spending a rupee.
Creative & hook testing
A structured way to test hooks, UGC and formats without burning budget.
Click-to-WhatsApp
Conversation ads that suit markets where people buy on chat, like Pakistan and the Gulf.
COD-aware reporting
For cash-on-delivery stores: count delivered orders, not just placed ones.
Facebook & Instagram Ads calculators
Each one shows its formula, and the results update as you type. The default numbers are only examples, so replace them with your own.
Coming next to reach 40 Facebook calculators
Questions, answered
What is a good ROAS for Facebook ads?
There is no universal number. A "good" ROAS is any ROAS above your break-even ROAS, which is your price divided by your profit per order before ad costs. Use the break-even ROAS calculator above to find yours.
How do I calculate break-even ROAS?
Break-even ROAS = selling price ÷ (selling price − product cost − shipping − fees). If you sell at $60 and keep $35.20 before ads, your break-even ROAS is about 1.70x.
How much should I spend on Facebook ads per day?
Work backwards: revenue goal ÷ AOV gives orders, orders ÷ conversion rate gives clicks, and clicks × CPC gives the budget. Divide by about 30 for a daily budget. The budget calculator does this for you.
Why is my real ROAS lower than Ads Manager shows?
Attribution windows, refunds and, for COD stores, undelivered orders all shrink real revenue. The COD / RTO-adjusted ROAS calculator shows the gap.
Want me to look at your numbers?
Calculators show the maths. A session turns it into a plan for your business.