Google Business Profile Posts: What to Post Every Week (With Examples)

Most small businesses set up their Google Business Profile, add a few photos, and never touch it again. Then the "Updates" section shows a post from last Eid, or nothing at all.

Posts are the one part of your profile you can change every week. They show up right on your profile in Google Search and Maps, so the people who are already looking at your business see what's new, what's on offer and why they should visit today.

In this post I'll give you a simple four-week rotation, ready-to-edit examples for each type of post, and the rules that quietly get posts rejected. Everything about features and policies comes from Google's help pages on creating posts, the posts content policy and prohibited and restricted content, all checked on 23 October 2026.

If you haven't set up your profile yet, start with my Google Business Profile setup guide for Pakistan. Posts only go live on verified profiles.

Where your posts actually show up

According to Google, customers can find your posts in:

• The Updates or Overview tab of your Business Profile on mobile, on Search and Maps
• The From the owner section of your profile on a computer, on Search and Maps

Google also shows "featured posts" on some profiles, pulled from your Business Profile posts or from Facebook and Instagram. Right now that's only for single-location food and drink businesses in the US, UK, Canada, Australia and New Zealand, in English. So if you're in Pakistan or India, don't count on it.

One honest note: Google's help page says posts help customers decide to visit your business. It doesn't say posts improve your ranking on Maps. I treat posts as a way to turn people who already found you into customers, not as a ranking trick. For the ranking side, my local SEO checklist covers what matters.

The three types of posts (and what each one needs)

Two details worth knowing:

• If an event has no start or end time, Google shows it as lasting 24 hours on the event dates.
• Posts older than 6 months are archived unless they have a date range. So an update from March quietly disappears, which is one more reason to post regularly.

How to create, schedule and repeat a post

1. Go to your Business Profile (the one you manage on Google Search or Maps).
2. Select Posts > Add post.
3. Choose Update, Offer or Event.
4. Add your text, photo or video, and any extras like a button or coupon code.
5. To publish later, turn on Schedule this post and pick a date and time.
6. To publish on a cycle, use the Repeats menu and choose weekly, monthly or a custom schedule.
7. Select Post. If you manage more than one profile, you can choose to post to several at once, or select Skip to post to just one.

That scheduling option is the real time-saver. Sit down once a month, write four posts, schedule them, and you're done.

After you publish, Google reviews the post. You'll see one of three statuses:

• Live: public on Search and Maps.
• Pending: still uploading or processing, or your profile isn't verified yet.
• Not approved: it broke a content policy. The question mark next to the status tells you which one.

The rules that get posts rejected

This is the part most guides skip. From Google's own pages:

1. Phone numbers in the text. Google says posts with a phone number in the description might be rejected if it can't verify the number belongs to your business. Its posts policy goes further: posts with unverified contact info, including phone numbers, email addresses and social media handles, may be removed. Use the Call now button instead. It uses the verified phone number on your profile.
2. Links that have nothing to do with your business. Links, emails and social links in posts must relate to your business. Offers and promotional updates are fine in posts.
3. Repeating the same post. Google's prohibited content policy doesn't allow posting the same content multiple times. Rewrite each post, even if the offer is the same.
4. Sloppy or auto-generated text. Google's tips say to avoid misspelled words, extra characters, text that adds no value, and "auto-generated or distracting content". If you use AI to draft posts, edit them so they sound like you and mention real details.
5. Regulated products. Businesses in regulated industries (alcohol, tobacco, pharmaceutical products, health and medical devices, gambling, financial services and others) can use posts, but Google says not to include content about those products. Its restricted content rules also say no offers, prices or purchase links for restricted goods.
6. Hotels and offers. Hotels can't create offer posts, or any post that mentions deals, discounts or promotions.
7. Off-topic content. Political or social commentary and personal rants aren't allowed. Keep it about your business.

A four-week rotation you can repeat

Here's the rhythm I suggest for most small businesses: one post a week, rotating through four themes. It keeps your profile fresh without turning into a full-time job.

Below are examples for each week. Swap in your own products, dates and photos. The business names and details are made up, so please don't copy them word for word.

Week 1: What's new

Show something that changed. New stock, a new service, new timings, a new branch, a renovated waiting area. Always add a real photo you took this week.

Bakery example: Fresh this week: our new date and walnut loaf, baked every morning from 8 am. Ask for a free taste at the counter, or tap Order online to reserve one for pickup.

Mobile repair shop example: We now replace back glass on most Samsung and iPhone models, usually the same day. Bring your phone in or tap Learn more for the models we cover.

If you sell on WhatsApp, this is a good place for your catalogue link (it's related to your business, so it's allowed). My guide to the WhatsApp Business catalogue shows how to set it up and copy the link.

Week 2: Offer

Use the Offer type so it gets dates and the "View offer" button. Make the deal clear in the title and put any conditions in the terms field.

Title: 20% off all school uniforms until 15 November Details: Show this post at the counter or use code SCHOOL20 when you order. Sizes 4 to 16 in stock. Terms: Not valid with other discounts. While stock lasts.

Salon example title: Weekday hair spa offer, Monday to Thursday this month Details: Book any weekday before 3 pm and get a free head massage with your hair spa.

Never tie an offer to reviews. "Get 10% off for a 5-star review" breaks Google's review policy, which doesn't allow incentives for posting reviews. I explain what you can do in my guide on getting more Google reviews without breaking the rules.

Week 3: Proof and trust

Show the work. A before-and-after, a finished project, a happy-customer moment (with their permission), or your team.

Tailoring example: This week's favourite: a bridal lehenga altered to fit perfectly in five days. We do fittings by appointment so you get our full attention. Tap Call now to book yours.

Tuition centre example: Our new O Level Physics batch starts with a free trial class, so you can see how we teach before you pay. Small groups of up to 10 students. Tap Call now to reserve a seat.

Don't paste customer reviews with names into posts without asking. Google's rules on personal information apply to posts too.

Week 4: Event, tip or FAQ

If you have something happening, use the Event type with proper dates and times. If you don't, answer a question customers ask you all the time.

Event example: Free kids' cupcake decorating, Saturday 10 am to 12 pm. Ages 5 to 10, all materials included. Tap Book to reserve a spot.

FAQ example: "Do you deliver?" Yes, we deliver within 5 km of our shop, every day from 12 pm to 9 pm. Tap Order online to see today's menu.

FAQ posts also help you spot the questions worth answering on your website, which matters more now that Google shows AI answers. I covered that in what small businesses should do about Google AI Overviews.

Make it a 30-minute monthly habit

Here's the whole routine:

1. Take 8 to 10 photos during a normal working day: products, team, work in progress, the shop front.
2. Write four posts using the rotation above. If you use ChatGPT for the first draft, give it your real details and edit the result. My ChatGPT prompts for social media managers work well for this.
3. Schedule all four with Schedule this post, one per week.
4. Check the status a day after each one goes out. Fix anything marked Not approved.
5. Keep the Offer posts honest. End dates should match the real end of the offer.

You'll find more local SEO and marketing guides on my blog, and more about me on my home page.

FAQ

How often should I post on Google Business Profile?

Google doesn't set a required number. A simple rhythm that works for most small businesses is one post a week. Posts older than six months are archived unless they have a date range, so posting regularly keeps your profile current.

What should I post on my Google Business Profile?

Rotate between four themes: something new (stock, services or timings), an offer with clear dates, proof of your work such as a finished project, and an event or an answer to a common customer question. Always use a real, recent photo.

Why was my Google Business Profile post not approved?

Common reasons are a phone number or other contact details in the text that Google can't verify, links not related to your business, repeated content, sloppy or auto-generated text, or content about regulated products. The question mark next to the Not approved status shows which policy the post broke.

Can I add a phone number to a Google Business Profile post?

Google says posts with a phone number in the description might be rejected if the number can't be verified as connected to your business. Use the Call now button instead, which uses the verified phone number on your profile.

Can I schedule Google Business Profile posts?

Yes. When creating a post, turn on Schedule this post and choose a date and time. You can also use the Repeats menu to publish a post weekly, monthly or on a custom schedule.

How long do Google Business Profile posts stay live?

Google says posts older than six months are archived unless a date range is set. Offer and event posts have their own start and end dates.

Keep reading

• Google Business Profile setup in Pakistan, step by step
• Local SEO checklist for small businesses in Pakistan and India
• How to get more Google reviews without breaking Google's rules
• WhatsApp Business catalogue: how to set it up and sell without a website
• 25 ChatGPT prompts for social media managers
• See all posts on the blog
• Back to my home page