By Surendar Kumar ·

WhatsApp Message Templates to Ask Customers for Google Reviews (English + Roman Urdu)

If your customers talk to you on WhatsApp, that's where you should ask for reviews. Not on a poster. Not in an email nobody opens. On WhatsApp, in the same chat where they just said "Thank you, order mil gaya."

The problem is the message itself. Most businesses either never send one, or send something stiff like "Dear valued customer, kindly rate our services." Nobody replies to that.

So here are short, friendly templates you can copy, in English and Roman Urdu, for different kinds of businesses. Below them I've added the WhatsApp setup that turns this into a two-second job, and the Google rules your message must not break.

Before you copy anything: 5 rules for a good review request

  1. Use their name. "Hi Sana" beats "Dear customer" every single time.
  2. Mention what they bought or did. It proves this isn't a mass message.
  3. Put the link on its own line. It's easier to tap, especially on small phones.
  4. Don't ask for five stars. Google's content policy says businesses can ask for reviews but shouldn't try to influence the rating or the content. So "please give us 5 stars" and "please mention our chef" are both out.
  5. Never offer anything in return. No discount codes, no free delivery next time. Incentives for reviews are strictly prohibited by Google.

Get your review link from your Business Profile under Read reviews > Get more reviews. I explain that step, and the rest of the review system, in my guide on how to get more Google reviews.

In the templates below, replace [Name], [business] and [link] with your own details.

Templates for restaurants and food delivery

English:

Hi [Name], thanks for ordering from [business] today! Hope the food reached you hot. If you have a minute, could you share your experience on Google? It really helps a small business like ours.

[link]

Roman Urdu:

Assalam o Alaikum [Name], [business] se order karne ka shukriya! Umeed hai khana garam garam pohancha hoga. Agar aap ke paas ek minute ho to Google par apna experience zaroor share karein. Hum jaise chhote business ke liye is se bohat farq parta hai.

[link]

Templates for shops and online stores

English:

Hi [Name], your order from [business] should have reached you by now. How did you find the [product]? We'd love to hear your honest feedback on Google:

[link]

Roman Urdu:

Hi [Name], umeed hai aap ka [product] aap tak pohanch gaya hoga. Kaisa laga? Apna honest feedback Google par share karein, is se doosre customers ko bhi faisla karne mein madad milti hai:

[link]

That second line in the Roman Urdu version ("it helps other customers decide") works well because it gives people a reason that isn't about you.

Templates for clinics, salons and appointments

English:

Hi [Name], thank you for visiting [business] today. We hope you're feeling good after your appointment. If you'd like to share your experience, here's our Google review link:

[link]

Take care!

Roman Urdu:

Assalam o Alaikum [Name], aaj [business] aane ka shukriya. Umeed hai aap ab behtar mehsoos kar rahe hain. Agar aap apna experience share karna chahein to yeh hamara Google review link hai:

[link]

Apna khayal rakhiye!

For clinics, keep it gentle. Don't mention the treatment or the condition in the message. People may not want that on their phone screen, and they definitely don't want it suggested for a public review.

Templates for service businesses (agencies, tutors, freelancers)

English:

Hi [Name], it was great working with you on [project]. If you're happy with how it turned out, would you mind writing a short Google review about working with us? It helps people like you find us.

[link]

Roman Urdu:

Hi [Name], [project] par aap ke saath kaam kar ke bohat acha laga. Agar aap ko kaam pasand aaya ho to kya aap Google par ek chhota sa review likh denge? Is se aap jaise logon ko hamein dhoondne mein asaani hoti hai.

[link]

When the customer had a problem first

Don't skip these customers. Google doesn't allow businesses to ask only happy customers for reviews, so everyone gets the same request. But send it after you've actually fixed the issue, not in the same breath as the apology.

English:

Hi [Name], thanks again for your patience with the [issue]. I'm glad we could sort it out. If you'd like to share your experience with us on Google, here's the link:

[link]

Roman Urdu:

Hi [Name], [issue] ke dauran sabr karne ka bohat shukriya. Khushi hai ke masla hal ho gaya. Agar aap Google par apna experience share karna chahein to yeh link hai:

[link]

Notice there's no "please be kind" in there. They'll write what they write. If it's critical, reply calmly. Here's my workflow for replying to Google reviews with ChatGPT, including a Roman Urdu prompt.

The one follow-up message (and only one)

Some people mean to do it and forget. A single reminder two or three days later is fine. More than that is annoying.

English:

Hi [Name], just a gentle reminder in case you missed my last message. No pressure at all! Here's the link if you'd like to leave a quick review: [link]

Roman Urdu:

Hi [Name], bas yaad dihani ke liye, shayad pichla message miss ho gaya ho. Koi zabardasti nahi! Agar review dena chahein to yeh link hai: [link]

When they say "done"

Always reply. It closes the loop and people remember it.

Thank you so much, [Name]! That really means a lot to us.

Bohat shukriya [Name]! Aap ka yeh support hamare liye bohat maayne rakhta hai.

Set this up in WhatsApp Business so it takes two seconds

Typing these by hand every time is how good habits die. If you use the WhatsApp Business app, use quick replies. According to WhatsApp's help page on quick replies:

  • Go to Tools > Quick replies, add a message, and give it a keyboard shortcut.
  • In any chat, type / to pull up your saved quick replies, pick one, edit it, and send.
  • You can store up to 50 quick replies.

My suggestion: save shortcuts like /review, /reviewurdu and /reminder. When you send one, swap in the customer's name and product before hitting send. That small edit is what keeps it personal.

Two more things that help:

  • Labels. Tag chats with a label like "Review asked" so you know who's had a request and who's due a reminder.
  • Broadcasts aren't the answer here. WhatsApp's help page on broadcast lists says broadcast messages only reach people who have saved your number in their contacts, and a mass message loses the personal touch anyway. Send these one by one.

Don't skip WhatsApp's own rules

This matters, especially if you're thinking of messaging old customers in bulk. The WhatsApp Business Policy says you may only contact people on WhatsApp if they've given you their number and you've received their opt-in to hear from you. It also says you must respect requests to stop messaging.

In plain words: message people who bought from you and expect to hear from you. Don't buy number lists, don't add strangers, and if someone says "please don't message me," stop.

If someone you've never served leaves you a one-star review out of nowhere, that's a different problem. Here's how to report a fake Google review.

FAQ

What should I write to ask a customer for a Google review on WhatsApp?

Keep it short: greet them by name, mention what they bought, ask if they'd share their experience on Google, and put your review link on its own line. Don't ask for a specific star rating or offer anything in return.

Can I send a Google review request in Urdu or Roman Urdu?

Yes. Write in the language you normally use with that customer. Customers can also write their review in Urdu, Roman Urdu or English, whichever feels natural to them.

How many times should I remind a customer to leave a review?

Once. Send one gentle reminder two or three days after the first request. If they still don't leave a review, let it go.

Can I offer a discount for leaving a Google review on WhatsApp?

No. Google doesn't allow discounts, freebies or payment in exchange for reviews, no matter which channel you use to ask.

Keep reading

Want more like this?

I share practical templates like these for small businesses all the time, and they'll be part of the digital marketing course I'm launching soon. Follow me on LinkedIn to get them first.

Surendar Kumar is a digital marketing consultant and founder. He started PixelTrackMedia (acquired), is building Reviewtor for online reputation management, and runs All AI Directory and TalkToKrishna. He talks about AI, digital marketing and entrepreneurship.

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